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Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years. Founded in 1908, Children's Colorado is a leading pediatric network entirely devoted to the health and well being of children. Continually recognized as one of the nation's outstanding hospitals by U.S. News & World Report, Children's Colorado is known both for its nationally and internationally recognized medical, research and education programs as well as the full spectrum of everyday care for kids throughout Colorado and surrounding states. With more than 1,000 healthcare professionals representing the full spectrum of pediatric specialties, Children's Colorado Network of Care includes its main campus, 16 Children's Care Centers and more than 400 outreach clinics.
A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child.
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Overall, assist web marketing manager in implementing web strategies for the Children's Hospital Colorado by focusing on content development and functionality implementation and maintenance. Work with internal stakeholders and external partners to implement project plans that support a positive user experience and align with organizational goals.
Plan, research, write, edit, and manage updates to content for Children's Hospital Colorado website and social media for all audience segments. Provide editorial oversight for Web content, including, but not limited to:
1. Optimizing it for web readability, reading level, audience, search engine optimization.
2. Ensuring that Web content is current, relevant, user-focused, and supports overall site objectives.
3. Ensuring web content meets established web guidelines/policies/style.
4. Assist in the planning and lead the implementation of new or existing functionality modules for Children's Hospital Colorado website.
Work with external vendor to maintain and manage the website content management system. Provide training, set up, advice and assistance on CMS to internal users; manage user accounts, images, documents and panels, including optimization and clean up, as needed; Act as primary contact for database-driven applications on website
Write, edit, produce and distribute e-newsletters and other e-communications as assigned.
Work with web manager to establish and communicate policies and best practices for Web content creation, including, but not limited to style guides, publishing and content review cycles, and template creation.
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Min. Education: Bachelor’s Degree
Degree field: Marketing, communications, journalism, interactive
Education &/or Certifications Preferred: Integrated marketing communications, business, communications, advertising, marketing or other related field
Related Experience Required: 3 to 5 yrs. Experience working on the web; also, marketing, integrated marketing communications or promotions implementation experience in a large corporation or marketing/communications agency. Writing samples will be requested by manager before interviews are scheduled
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