123 2012 Winners - Healthcare Communicators

2012 Gold Leaf Awards Winners

Congratulations to the following companies and organizations who were recognized at the 2012 Gold Leaf Awards on October 18, 2012 in Denver, Colorado!

 

ADVERTISING: SINGLE PRINT AD   

· Gold Leaf Award: Children’s Hospital Colorado – 5280 Top Doctors Ad

· Bronze Leaf Award: Armada Medical Marketing – Anova Cancer Care, Cancer Treatment Evolved Ad

· Bronze Leaf Award:University Physicians, Inc. – Cudoctors.com Crossword Ad

ADVERTISING: BROADCAST

· Gold Leaf Award:Launch for LiveWell Colorado – Correctly Identified: Spanish

· Silver Leaf Award: Armada Medical Marketing –  Anova Cancer Care, Direct Response TV Ad

· Silver Leaf Award: Children’s Hospital Colorado, Kohl’s Cares The Kempe Center – Shaken Baby Syndrome Prevention Campaign PSAs

ADVERTISING: OUTDOOR/TRANSIT

· Gold Leaf Award:Craig Hospital – Craig Hospital License Plate Campaign

· Silver Leaf Award: Kaiser Permanente – Mammography Coach

ADVERTISING: PRINT CAMPAIGN

· Silver Leaf Award:Rocky Mountain Health Plans – Denver Broncos Gameday Program

· Silver Leaf Award: The Medical Center of America – Revealing Diagnosis Campaign

· Bronze Leaf Award: Children’s Hospital Colorado – Brand Print Campaign 2012

ADVERTISING: MULTIMEDIA CAMPAIGN

· Gold Leaf Award:Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention – Man Therapy

· Silver Leaf Award:  Colorado Trust – Project Health Colorado

· Silver Leaf Award:Vail Valley Medical Center – Shaw Regional Cancer Center Testimonial Campaign

 ADVERTISING: ONLINE CAMPAIGN

· Silver Leaf Award: The Medical Center of Aurora – Revealing Diagnosis Campaign

· Bronze Leaf Award: Fredericks Design for Porter Adventist Hospital – Aracea Women's Care Search Campaign

COLLATERAL: BUDGET UNDER $10,000

· Bronze Leaf Award:Rocky Mountain Health Plans – Make the Rest of Your Life the Best of Your Life

· Bronze Leaf Award:Colorado Coalition for the Medically Underserved – Health Connections Issue Brief Series

· Bronze Leaf Award: Kaiser Permanente – New Member Onboarding Improvements

ANNUAL REPORT: BUDGET UNDER $15,000

· Bronze Leaf Award: COPIC – 2011 COPIC Annual Report

· Bronze Leaf Award: Rocky Mountain Health Plans – The Journey Continues 

ANNUAL REPORT: BUDGET OVER $15,000

· Bronze Leaf Award: Children’s Hospital Colorado: Seeing Around Corners: Children’s Hospital Colorado’s 2011 Annual Report

· Bronze Leaf Award: Pinnacol Assurance – We Are Pinnacol

· Bronze Leaf Award:Vail Valley Medical Center – Vail Health

 COMMUNICATION PROGRAM: INTERNAL

· Gold Leaf Award: Pinnacol Assurance – Microsoft Outlook for Email for 2012

· Silver Leaf Award: Kaiser Permanente – “Our New Reality” Campaign

· Silver Leaf Award: Kaiser Permanente – “Hold It” Campaign

COMMUNICATION PROGRAM: EXTERNAL

· Bronze Leaf Award: The Colorado Trust – Colorado Health Survey

COMMUNITY RELATIONS: ONE-TIME

· Silver Leaf Award: Armada Medical Marketing – Radiology Associates of Hartford Mammothon Event

· Silver Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community

COMMUNITY RELATIONS: ONGOING

· Gold Leaf Award: Kaiser Permanente – The Weight of the Nation

· Gold Leaf Award: Donor Alliance – Revamping Transplantation Science

· Silver Leaf Award: University of Colorado Hospital – “Let’s Talk” Patient Education Series

COMMUNITY RELATIONS: DIVERSITY/HEALTH DISPARITY PROGRAMS

· Silver Leaf Award:Delta Dental of Colorado Delta Dental’s Healthy Smiles for Colorado Kids

EVENTS: Up to 200 Attendees

·  Gold Leaf Award:  Colorado Coalition for  the Medically Underserved – Celebrating the Journey

· Silver Leaf Award: Kaiser Permanente – The Weight of the Nation

· Silver Leaf Award: GroundFloor Media, Children's Hospital Colorado & Colorado Children's Campaign -- Speak Up for Kids' Health at the Capitol

EVENTS: 201-2,499 Attendees

·  Gold Leaf Award: Vail Valley Medical Center – Pink Vail

·  Silver Leaf Award: The Colorado Health Foundation – Colorado Health Symposium

· Bronze Leaf Award: United Healthcare and Linhart PR -- Maximizing UnitedHealthcare's Participation in Bike to Work Day

EVENTS: 2500 Attendees

· Silver Leaf Award: Donor Alliance – The 13th Annual Donor Dash—A Run for Life

MEDIA RELATIONS: PROACTIVE STORY PLACEMENT

· Silver Leaf Award: The Colorado Health Foundation -- 2011 Colorado Health Report Card

· Silver Leaf Award: UnitedHealthcare with Linhart PR -- UnitedHealth HEROES Grants Raise Awareness for Childhood Obesity

·  Bronze Leaf Award: Communications Strategy Group and Eating Recovery Center-- Media Relations for Eating Recovery Center's Child & Adolescent Behavioral Hospital

MEDIA RELATIONS: CRISIS COMMUNICATIONS

· Gold Leaf Award: Children's Hospital Colorado -- Children's Hospital Colorado Responds  to Aurora Theatre Shooting          

· Gold Leaf Award: Weise Communications -- Managing Crisis Communication: The Medical Center of Aurora and the Theatre Shootings

WEBSITE

· Silver Leaf Award: The Colorado Health Foundation – Colorado KaleidosCOpe: Stories of a State's Health

· Silver Leaf Award: Children’s Hospital Colorado --Children's Colorado Orthopedics Microsite

PRESENTATION: VIDEO

· Bronze Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community Video

PRESENTATION: OTHER

· Gold Leaf Award: Pinnacol Assurance – Agent Training Webinar

 WRITING: ARTICLES/STORIES

· Silver Leaf Award: Kaiser Permanente – Employee Hero Stories

· Bronze Leaf Award: University of Colorado – UCH Insider

WRITING: SPEECHES/EDITORIALS

· Silver Leaf Award: Donor Alliance -- Denver Post Guest Commentary: Coloradans should consider organ, eye and tissue donation

· Bronze Leaf Award: The Colorado Health Foundation – Symposium Editorial Suite

· Bronze Leaf Award: Kaiser Permanente – Improving Health

WRITING: SALES/MARKETING

· Bronze Leaf Award: Armada Medical Marketing –  Atherotech Diagnostics Lab Medical Affairs Bulletin Series

· Bronze Leaf Award: Armada Medical Marketing –  Radiology Associates of Hartford Prostate Cancer Case Study

NEWSLETTER: PRINTED

· Silver Leaf Award: Welch Creative Group & The Colorado Health Foundation -- Health Elevations 

· Bronze Leaf Award: Vail Valley Medical Center– Vail Valley Medical Center --PQ Physician's Quarterly

· Bronze Leaf Award:St. Mary's Hospital & Regional Medical Center -- St. Mary's Hospital Community Newsletter

NEWSLETTER: ELECTRONIC

· Bronze Leaf Award: LiveWell Colorado -- LiveWell Colorado eLetter

SOCIAL MEDIA: FACEBOOK

· Silver Leaf Award: Delta Dental of Colorado – Facebook: Sun, Sand and Smiles  

·  Silver Leaf Award: Communications Strategy Group and Health Education Solutions – Facebook: Facebook Strategy

SOCIAL MEDIA: TWITTER

· Gold Leaf Award: Coalition for the Medically Underserved – Twitter: Team Approach to Twitter

SOCIAL MEDIA: BLOG

· Silver Leaf Award: Delta Dental of Colorado -- Delta Dental of Colorado Social Media Blog

· Bronze Leaf Award: Colorado Health Institute  – Social Media Blog:Analysis with Altitude

SOCIAL MEDIA: OTHER

· Silver Leaf Award: GroundFloor Media & Children's Hospital Colorado -- Leveraging YouTube to Encourage Coloradans to Speak Up for Access to Health Care

SOCIAL MEDIA INTEGRATED CAMPAIGN

·  Silver Leaf Award: The Colorado Health Foundation -- Get Social with the Colorado Health Symposium

· Silver Leaf Award:Vail Valley Medical Center – Pink Vail - Photobooth and Integrated Social Media Campaign

· Silver Leaf Award: Colorado Consumer Health Initiative and Progress Now Colorado -- Thanks Obamacare!

NEW MEDIA

· Silver Leaf Award:Armada Medical Marketing – Sorin Heart Valves, Library iPad Application

· Bronze Leaf Award: Armada Medical Marketing - Sorin Cardiopulmonary, SCORE Multimedia Application

 

Special Awards

 

Members’ Choice Awards:

MEDIA REPRESENTATIVE OF THE YEAR

· Christine Chang, KMGH-7

PROFESSIONAL OF THE YEAR

· Julian Kesner, Colorado Hospital Association

 

Judges’ Choice Awards:

COLORADO HOSPITAL PROJECT OF THE YEAR

· Children’s Hospital Colorado – Children's Hospital Colorado Responds to Aurora Theatre Shooting

COLORADO NONPROFIT PROJECT OF THE YEAR

· Craig Hospital – Craig Hospital License Plate Program

GRAND GOLD LEAF

· Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention -- Man Therapy

 

 

Past Winners

2011 Winners

2010 Winners

2009 Winners

2008 Winners