2012 Gold Leaf Awards Winners

Congratulations to the following companies and organizations who were recognized at the 2012 Gold Leaf Awards on October 18, 2012 in Denver, Colorado!

 

ADVERTISING: SINGLE PRINT AD   

· Gold Leaf Award: Children’s Hospital Colorado – 5280 Top Doctors Ad

· Bronze Leaf Award: Armada Medical Marketing – Anova Cancer Care, Cancer Treatment Evolved Ad

· Bronze Leaf Award:University Physicians, Inc. – Cudoctors.com Crossword Ad

ADVERTISING: BROADCAST

· Gold Leaf Award:Launch for LiveWell Colorado – Correctly Identified: Spanish

· Silver Leaf Award: Armada Medical Marketing –  Anova Cancer Care, Direct Response TV Ad

· Silver Leaf Award: Children’s Hospital Colorado, Kohl’s Cares The Kempe Center – Shaken Baby Syndrome Prevention Campaign PSAs

ADVERTISING: OUTDOOR/TRANSIT

· Gold Leaf Award:Craig Hospital – Craig Hospital License Plate Campaign

· Silver Leaf Award: Kaiser Permanente – Mammography Coach

ADVERTISING: PRINT CAMPAIGN

· Silver Leaf Award:Rocky Mountain Health Plans – Denver Broncos Gameday Program

· Silver Leaf Award: The Medical Center of America – Revealing Diagnosis Campaign

· Bronze Leaf Award: Children’s Hospital Colorado – Brand Print Campaign 2012

ADVERTISING: MULTIMEDIA CAMPAIGN

· Gold Leaf Award:Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention – Man Therapy

· Silver Leaf Award:  Colorado Trust – Project Health Colorado

· Silver Leaf Award:Vail Valley Medical Center – Shaw Regional Cancer Center Testimonial Campaign

 ADVERTISING: ONLINE CAMPAIGN

· Silver Leaf Award: The Medical Center of Aurora – Revealing Diagnosis Campaign

· Bronze Leaf Award: Fredericks Design for Porter Adventist Hospital – Aracea Women's Care Search Campaign

COLLATERAL: BUDGET UNDER $10,000

· Bronze Leaf Award:Rocky Mountain Health Plans – Make the Rest of Your Life the Best of Your Life

· Bronze Leaf Award:Colorado Coalition for the Medically Underserved – Health Connections Issue Brief Series

· Bronze Leaf Award: Kaiser Permanente – New Member Onboarding Improvements

ANNUAL REPORT: BUDGET UNDER $15,000

· Bronze Leaf Award: COPIC – 2011 COPIC Annual Report

· Bronze Leaf Award: Rocky Mountain Health Plans – The Journey Continues 

ANNUAL REPORT: BUDGET OVER $15,000

· Bronze Leaf Award: Children’s Hospital Colorado: Seeing Around Corners: Children’s Hospital Colorado’s 2011 Annual Report

· Bronze Leaf Award: Pinnacol Assurance – We Are Pinnacol

· Bronze Leaf Award:Vail Valley Medical Center – Vail Health

 COMMUNICATION PROGRAM: INTERNAL

· Gold Leaf Award: Pinnacol Assurance – Microsoft Outlook for Email for 2012

· Silver Leaf Award: Kaiser Permanente – “Our New Reality” Campaign

· Silver Leaf Award: Kaiser Permanente – “Hold It” Campaign

COMMUNICATION PROGRAM: EXTERNAL

· Bronze Leaf Award: The Colorado Trust – Colorado Health Survey

COMMUNITY RELATIONS: ONE-TIME

· Silver Leaf Award: Armada Medical Marketing – Radiology Associates of Hartford Mammothon Event

· Silver Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community

COMMUNITY RELATIONS: ONGOING

· Gold Leaf Award: Kaiser Permanente – The Weight of the Nation

· Gold Leaf Award: Donor Alliance – Revamping Transplantation Science

· Silver Leaf Award: University of Colorado Hospital – “Let’s Talk” Patient Education Series

COMMUNITY RELATIONS: DIVERSITY/HEALTH DISPARITY PROGRAMS

· Silver Leaf Award:Delta Dental of Colorado Delta Dental’s Healthy Smiles for Colorado Kids

EVENTS: Up to 200 Attendees

·  Gold Leaf Award:  Colorado Coalition for  the Medically Underserved – Celebrating the Journey

· Silver Leaf Award: Kaiser Permanente – The Weight of the Nation

· Silver Leaf Award: GroundFloor Media, Children's Hospital Colorado & Colorado Children's Campaign -- Speak Up for Kids' Health at the Capitol

EVENTS: 201-2,499 Attendees

·  Gold Leaf Award: Vail Valley Medical Center – Pink Vail

·  Silver Leaf Award: The Colorado Health Foundation – Colorado Health Symposium

· Bronze Leaf Award: United Healthcare and Linhart PR -- Maximizing UnitedHealthcare's Participation in Bike to Work Day

EVENTS: 2500 Attendees

· Silver Leaf Award: Donor Alliance – The 13th Annual Donor Dash—A Run for Life

MEDIA RELATIONS: PROACTIVE STORY PLACEMENT

· Silver Leaf Award: The Colorado Health Foundation -- 2011 Colorado Health Report Card

· Silver Leaf Award: UnitedHealthcare with Linhart PR -- UnitedHealth HEROES Grants Raise Awareness for Childhood Obesity

·  Bronze Leaf Award: Communications Strategy Group and Eating Recovery Center-- Media Relations for Eating Recovery Center's Child & Adolescent Behavioral Hospital

MEDIA RELATIONS: CRISIS COMMUNICATIONS

· Gold Leaf Award: Children's Hospital Colorado -- Children's Hospital Colorado Responds  to Aurora Theatre Shooting          

· Gold Leaf Award: Weise Communications -- Managing Crisis Communication: The Medical Center of Aurora and the Theatre Shootings

WEBSITE

· Silver Leaf Award: The Colorado Health Foundation – Colorado KaleidosCOpe: Stories of a State's Health

· Silver Leaf Award: Children’s Hospital Colorado --Children's Colorado Orthopedics Microsite

PRESENTATION: VIDEO

· Bronze Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community Video

PRESENTATION: OTHER

· Gold Leaf Award: Pinnacol Assurance – Agent Training Webinar

 WRITING: ARTICLES/STORIES

· Silver Leaf Award: Kaiser Permanente – Employee Hero Stories

· Bronze Leaf Award: University of Colorado – UCH Insider

WRITING: SPEECHES/EDITORIALS

· Silver Leaf Award: Donor Alliance -- Denver Post Guest Commentary: Coloradans should consider organ, eye and tissue donation

· Bronze Leaf Award: The Colorado Health Foundation – Symposium Editorial Suite

· Bronze Leaf Award: Kaiser Permanente – Improving Health

WRITING: SALES/MARKETING

· Bronze Leaf Award: Armada Medical Marketing –  Atherotech Diagnostics Lab Medical Affairs Bulletin Series

· Bronze Leaf Award: Armada Medical Marketing –  Radiology Associates of Hartford Prostate Cancer Case Study

NEWSLETTER: PRINTED

· Silver Leaf Award: Welch Creative Group & The Colorado Health Foundation -- Health Elevations 

· Bronze Leaf Award: Vail Valley Medical Center– Vail Valley Medical Center --PQ Physician's Quarterly

· Bronze Leaf Award:St. Mary's Hospital & Regional Medical Center -- St. Mary's Hospital Community Newsletter

NEWSLETTER: ELECTRONIC

· Bronze Leaf Award: LiveWell Colorado -- LiveWell Colorado eLetter

SOCIAL MEDIA: FACEBOOK

· Silver Leaf Award: Delta Dental of Colorado – Facebook: Sun, Sand and Smiles  

·  Silver Leaf Award: Communications Strategy Group and Health Education Solutions – Facebook: Facebook Strategy

SOCIAL MEDIA: TWITTER

· Gold Leaf Award: Coalition for the Medically Underserved – Twitter: Team Approach to Twitter

SOCIAL MEDIA: BLOG

· Silver Leaf Award: Delta Dental of Colorado -- Delta Dental of Colorado Social Media Blog

· Bronze Leaf Award: Colorado Health Institute  – Social Media Blog:Analysis with Altitude

SOCIAL MEDIA: OTHER

· Silver Leaf Award: GroundFloor Media & Children's Hospital Colorado -- Leveraging YouTube to Encourage Coloradans to Speak Up for Access to Health Care

SOCIAL MEDIA INTEGRATED CAMPAIGN

·  Silver Leaf Award: The Colorado Health Foundation -- Get Social with the Colorado Health Symposium

· Silver Leaf Award:Vail Valley Medical Center – Pink Vail - Photobooth and Integrated Social Media Campaign

· Silver Leaf Award: Colorado Consumer Health Initiative and Progress Now Colorado -- Thanks Obamacare!

NEW MEDIA

· Silver Leaf Award:Armada Medical Marketing – Sorin Heart Valves, Library iPad Application

· Bronze Leaf Award: Armada Medical Marketing - Sorin Cardiopulmonary, SCORE Multimedia Application

 

Special Awards

 

Members’ Choice Awards:

MEDIA REPRESENTATIVE OF THE YEAR

· Christine Chang, KMGH-7

PROFESSIONAL OF THE YEAR

· Julian Kesner, Colorado Hospital Association

 

Judges’ Choice Awards:

COLORADO HOSPITAL PROJECT OF THE YEAR

· Children’s Hospital Colorado – Children's Hospital Colorado Responds to Aurora Theatre Shooting

COLORADO NONPROFIT PROJECT OF THE YEAR

· Craig Hospital – Craig Hospital License Plate Program

GRAND GOLD LEAF

· Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention -- Man Therapy

 

 

Past Winners

2011 Winners

2010 Winners

2009 Winners

2008 Winners