2012 Gold Leaf Awards Winners
Congratulations to the following companies and organizations who were recognized at the 2012 Gold Leaf Awards on October 18, 2012 in Denver, Colorado!
ADVERTISING: SINGLE PRINT AD
· Gold Leaf Award: Children’s Hospital Colorado – 5280 Top Doctors Ad
· Bronze Leaf Award: Armada Medical Marketing – Anova Cancer Care, Cancer Treatment Evolved Ad
· Bronze Leaf Award:University Physicians, Inc. – Cudoctors.com Crossword Ad
ADVERTISING: BROADCAST
· Gold Leaf Award:Launch for LiveWell Colorado – Correctly Identified: Spanish
· Silver Leaf Award: Armada Medical Marketing – Anova Cancer Care, Direct Response TV Ad
· Silver Leaf Award: Children’s Hospital Colorado, Kohl’s Cares The Kempe Center – Shaken Baby Syndrome Prevention Campaign PSAs
ADVERTISING: OUTDOOR/TRANSIT
· Gold Leaf Award:Craig Hospital – Craig Hospital License Plate Campaign
· Silver Leaf Award: Kaiser Permanente – Mammography Coach
ADVERTISING: PRINT CAMPAIGN
· Silver Leaf Award:Rocky Mountain Health Plans – Denver Broncos Gameday Program
· Silver Leaf Award: The Medical Center of America – Revealing Diagnosis Campaign
· Bronze Leaf Award: Children’s Hospital Colorado – Brand Print Campaign 2012
ADVERTISING: MULTIMEDIA CAMPAIGN
· Gold Leaf Award:Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention – Man Therapy
· Silver Leaf Award: Colorado Trust – Project Health Colorado
· Silver Leaf Award:Vail Valley Medical Center – Shaw Regional Cancer Center Testimonial Campaign
ADVERTISING: ONLINE CAMPAIGN
· Silver Leaf Award: The Medical Center of Aurora – Revealing Diagnosis Campaign
· Bronze Leaf Award: Fredericks Design for Porter Adventist Hospital – Aracea Women's Care Search Campaign
COLLATERAL: BUDGET UNDER $10,000
· Bronze Leaf Award:Rocky Mountain Health Plans – Make the Rest of Your Life the Best of Your Life
· Bronze Leaf Award:Colorado Coalition for the Medically Underserved – Health Connections Issue Brief Series
· Bronze Leaf Award: Kaiser Permanente – New Member Onboarding Improvements
ANNUAL REPORT: BUDGET UNDER $15,000
· Bronze Leaf Award: COPIC – 2011 COPIC Annual Report
· Bronze Leaf Award: Rocky Mountain Health Plans – The Journey Continues
ANNUAL REPORT: BUDGET OVER $15,000
· Bronze Leaf Award: Children’s Hospital Colorado: Seeing Around Corners: Children’s Hospital Colorado’s 2011 Annual Report
· Bronze Leaf Award: Pinnacol Assurance – We Are Pinnacol
· Bronze Leaf Award:Vail Valley Medical Center – Vail Health
COMMUNICATION PROGRAM: INTERNAL
· Gold Leaf Award: Pinnacol Assurance – Microsoft Outlook for Email for 2012
· Silver Leaf Award: Kaiser Permanente – “Our New Reality” Campaign
· Silver Leaf Award: Kaiser Permanente – “Hold It” Campaign
COMMUNICATION PROGRAM: EXTERNAL
· Bronze Leaf Award: The Colorado Trust – Colorado Health Survey
COMMUNITY RELATIONS: ONE-TIME
· Silver Leaf Award: Armada Medical Marketing – Radiology Associates of Hartford Mammothon Event
· Silver Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community
COMMUNITY RELATIONS: ONGOING
· Gold Leaf Award: Kaiser Permanente – The Weight of the Nation
· Gold Leaf Award: Donor Alliance – Revamping Transplantation Science
· Silver Leaf Award: University of Colorado Hospital – “Let’s Talk” Patient Education Series
COMMUNITY RELATIONS: DIVERSITY/HEALTH DISPARITY PROGRAMS
· Silver Leaf Award:Delta Dental of Colorado – Delta Dental’s Healthy Smiles for Colorado Kids
EVENTS: Up to 200 Attendees
· Gold Leaf Award: Colorado Coalition for the Medically Underserved – Celebrating the Journey
· Silver Leaf Award: Kaiser Permanente – The Weight of the Nation
· Silver Leaf Award: GroundFloor Media, Children's Hospital Colorado & Colorado Children's Campaign -- Speak Up for Kids' Health at the Capitol
EVENTS: 201-2,499 Attendees
· Gold Leaf Award: Vail Valley Medical Center – Pink Vail
· Silver Leaf Award: The Colorado Health Foundation – Colorado Health Symposium
· Bronze Leaf Award: United Healthcare and Linhart PR -- Maximizing UnitedHealthcare's Participation in Bike to Work Day
EVENTS: 2500 Attendees
· Silver Leaf Award: Donor Alliance – The 13th Annual Donor Dash—A Run for Life
MEDIA RELATIONS: PROACTIVE STORY PLACEMENT
· Silver Leaf Award: The Colorado Health Foundation -- 2011 Colorado Health Report Card
· Silver Leaf Award: UnitedHealthcare with Linhart PR -- UnitedHealth HEROES Grants Raise Awareness for Childhood Obesity
· Bronze Leaf Award: Communications Strategy Group and Eating Recovery Center-- Media Relations for Eating Recovery Center's Child & Adolescent Behavioral Hospital
MEDIA RELATIONS: CRISIS COMMUNICATIONS
· Gold Leaf Award: Children's Hospital Colorado -- Children's Hospital Colorado Responds to Aurora Theatre Shooting
· Gold Leaf Award: Weise Communications -- Managing Crisis Communication: The Medical Center of Aurora and the Theatre Shootings
WEBSITE
· Silver Leaf Award: The Colorado Health Foundation – Colorado KaleidosCOpe: Stories of a State's Health
· Silver Leaf Award: Children’s Hospital Colorado --Children's Colorado Orthopedics Microsite
PRESENTATION: VIDEO
· Bronze Leaf Award: Delta Dental of Colorado – I Give: Delta Dental Gives Back to the Community Video
PRESENTATION: OTHER
· Gold Leaf Award: Pinnacol Assurance – Agent Training Webinar
WRITING: ARTICLES/STORIES
· Silver Leaf Award: Kaiser Permanente – Employee Hero Stories
· Bronze Leaf Award: University of Colorado – UCH Insider
WRITING: SPEECHES/EDITORIALS
· Silver Leaf Award: Donor Alliance -- Denver Post Guest Commentary: Coloradans should consider organ, eye and tissue donation
· Bronze Leaf Award: The Colorado Health Foundation – Symposium Editorial Suite
· Bronze Leaf Award: Kaiser Permanente – Improving Health
WRITING: SALES/MARKETING
· Bronze Leaf Award: Armada Medical Marketing – Atherotech Diagnostics Lab Medical Affairs Bulletin Series
· Bronze Leaf Award: Armada Medical Marketing – Radiology Associates of Hartford Prostate Cancer Case Study
NEWSLETTER: PRINTED
· Silver Leaf Award: Welch Creative Group & The Colorado Health Foundation -- Health Elevations
· Bronze Leaf Award: Vail Valley Medical Center– Vail Valley Medical Center --PQ Physician's Quarterly
· Bronze Leaf Award:St. Mary's Hospital & Regional Medical Center -- St. Mary's Hospital Community Newsletter
NEWSLETTER: ELECTRONIC
· Bronze Leaf Award: LiveWell Colorado -- LiveWell Colorado eLetter
SOCIAL MEDIA: FACEBOOK
· Silver Leaf Award: Delta Dental of Colorado – Facebook: Sun, Sand and Smiles
· Silver Leaf Award: Communications Strategy Group and Health Education Solutions – Facebook: Facebook Strategy
SOCIAL MEDIA: TWITTER
· Gold Leaf Award: Coalition for the Medically Underserved – Twitter: Team Approach to Twitter
SOCIAL MEDIA: BLOG
· Silver Leaf Award: Delta Dental of Colorado -- Delta Dental of Colorado Social Media Blog
· Bronze Leaf Award: Colorado Health Institute – Social Media Blog:Analysis with Altitude
SOCIAL MEDIA: OTHER
· Silver Leaf Award: GroundFloor Media & Children's Hospital Colorado -- Leveraging YouTube to Encourage Coloradans to Speak Up for Access to Health Care
SOCIAL MEDIA INTEGRATED CAMPAIGN
· Silver Leaf Award: The Colorado Health Foundation -- Get Social with the Colorado Health Symposium
· Silver Leaf Award:Vail Valley Medical Center – Pink Vail - Photobooth and Integrated Social Media Campaign
· Silver Leaf Award: Colorado Consumer Health Initiative and Progress Now Colorado -- Thanks Obamacare!
NEW MEDIA
· Silver Leaf Award:Armada Medical Marketing – Sorin Heart Valves, Library iPad Application
· Bronze Leaf Award: Armada Medical Marketing - Sorin Cardiopulmonary, SCORE Multimedia Application
Special Awards
Members’ Choice Awards:
MEDIA REPRESENTATIVE OF THE YEAR
· Christine Chang, KMGH-7
PROFESSIONAL OF THE YEAR
· Julian Kesner, Colorado Hospital Association
Judges’ Choice Awards:
COLORADO HOSPITAL PROJECT OF THE YEAR
· Children’s Hospital Colorado – Children's Hospital Colorado Responds to Aurora Theatre Shooting
COLORADO NONPROFIT PROJECT OF THE YEAR
· Craig Hospital – Craig Hospital License Plate Program
GRAND GOLD LEAF
· Cactus, Carson J. Spencer Foundation & Office of Suicide Prevention -- Man Therapy
Download the 2012 Winners' Badge.
Past Winners
