123 2013 Winners - Healthcare Communicators

2013 Gold Leaf Awards Winners

Congratulations to the following organizations and individuals who were recognized at the 2013 Gold Leaf Awards on Thursday, October 24th at Mile High Station!

CLICK HERE to see the list of awards by type and to view entry images.

 

Grand Gold Leaf
Entry: Donor Alliance Observes National Donate Life Month
Entrant: Donor Alliance
Team:
Andrea Smith - Director of Communications/PR
Ashlee Dixon - Volunteer & Special Events Coordinator
Jennifer Moe - Communications Outreach Coordinator
Danielle Percival - Community Relations Coordinator
Kathryn Cicerchi - Community Relations Coordinator
Erin Dolin - PR Specialist, The Fletcher Group


Hospital Project of the Year
Category: Presentation - Video
Entry: What to expect from your surgery at Children's Hospital Colorado
Entrant: Children's Hospital Colorado
Team:
Brianne Newman - Child Life Specialist
Scott Dressel-Martin - Videographer
Lizzie Costello - Writer


Nonprofit Project of the Year
Category: Annual Report - Printed - Budget over $15,000
Entry: Vail Health Magazine
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager
 

Media Representative of the Year
Katie Kerwin McCrimmon
Health Policy Solutions


Professional of the Year
Debbie Lynch
Lupus Colorado


Advertising: Single Print Ad

Bronze Leaf Award
Category: Advertising - Single print ad
Entry: University Physicians, Inc. 5280 Magazine Ad
Entrant: University Physicians Inc. (UPI)
Team:
Molly Miller - Project Management Specialist
Stefannie Emerson - Sr. Director, Bus Development & Planning
Zachary Potts - Web Content Manager


Advertising: Broadcast

Gold Leaf Award
Category: Advertising - Broadcast
Entry: Delta Dental of Colorado Foundation Brush with Me Campaign
Entrant: Delta Dental of Colorado

Bronze Leaf Award
Category: Advertising - Broadcast
Entry: Direct Response Television-Medicare Special Enrollment Period, 2013
Entrant: Kaiser Permanente - Colorado
Team:
Lawrence Montgomery - Marketing Manager

Bronze Leaf Award
Category: Advertising - Broadcast
Entry: Luck TV Spot
Entrant: University of Colorado Health
Team:
Communications and Marketing Department


Advertising: Outdoor/Transit

Gold Leaf Award
Category: Advertising - Outdoor/transit
Entry: Mobile Medical Training Lab Design
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager


Advertising: Print Campaign

Gold Leaf Award
Category: Advertising - Print campaign
Entry: Denver Broncos Gameday Program
Entrant: Rocky Mountain Health Plans
Team:
Jennifer Hobbs - Marketing Communications Specialist

Silver Leaf Award
Category: Advertising - Print campaign
Entry: Mental Health Center of Denver - Branding Print: Adult & Child
Entrant: Cactus
Team:
Samantha Clements - Account Associate
Jeff Strahl - Associate Creative Director
Ryan Johnson - Copywriter
Norm Shearer - Creative Director
Brian Neumann - Designer
Ars Thanea - Illustrator
Gennifer Hobbs - Strategic Director

Bronze Leaf Award
Category: Advertising - Print campaign
Entry: University of Colorado Hospital CeDAR_Print Campaign
Entrant: Cactus
Client: University of Colorado Hospital CeDAR
Team:
Summer Hershey - Account Manager
Norm Shearer - Art Director
Brian Watson - Copywriter
Norm Shearer - Creative Director
Jeff Padric - Photographer
Mark Tanner - Print Production Artist
Jamie Sharp - Producer
Gennifer Hobbs - Strategic Director


Advertising: Multimedia Campaign

Gold Leaf Award
Category: Advertising - Multimedia campaign
Entry: Delta Dental of Colorado Foundation Brush with Me Campaign
Entrant: Delta Dental of Colorado

Gold Leaf Award
Category: Advertising - Multimedia campaign
Entry: University of Colorado Hospital _Wall Stories Campaign
Entrant: Cactus
Client: University of Colorado Hospital
Team:
Summer Hershey - Account Manager
Michael Maciolek - Art Director
Jeff Strahl - Associate Creative Director
Elliot Nordstrom - Copywriter
Norm Shearer - Creative Director
Mike Spainhower - Developer
Kate Schmitz - Interactive Director
Laura Rich - Producer
Jamie Sharp - Producer
Gennifer Hobbs - Strategic Director

Gold Leaf Award
Category: Advertising - Multimedia campaign
Entry: Pink Vail Multimedia Campaign – Shaw Regional Cancer Center
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager


Advertising: Online Campaign

Bronze Leaf Award
Category: Advertising - Online campaign
Entry: “Strong in :60” Video Series
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager

Bronze Leaf Award
Category: Advertising - Online campaign
Entry: Colorado Joint Replacement Online Advertising Campaign
Entrant: Fredericks Design for Porter Adventist Hospital
Team:
Jennifer Fredericks - CEO and Owner Fredericks Design
Michele Bergh - Group Director of Strategic Marketing


Annual Report - Printed - Budget under $15,000

Bronze Leaf Award
Category: Annual Report - Printed - Budget under $15,000
Entry: A Transformative Annual Report for the Colorado Department of Health Care Policy and Financing
Entrant: The Bawmann Group
Client: The Colorado Department of Health Care Policy and
Team:
Joanne Zahora - Public Information Officer
Tammy Stratton - Vice President of PR

Bronze Leaf Award
Category: Annual Report - Printed - Budget under $15,000
Entry: Fifteen Years of Changing Communities, Improving Lives Delta Dental of Colorado Foundation Annual Report
Entrant: Delta Dental of Colorado

Bronze Leaf Award
Category: Annual Report - Printed - Budget under $15,000
Entry: Building a Brighter Future: Delta Dental of Colorado 2012 Annual Report
Entrant: Delta Dental of Colorado
Team:
Kathy Jacoby - Director of Marketing
Courtney Taylor - Sr. Creative Designer
Allison Melun - Sr. Marketing Communications Specialist


Annual Report: Printed - Budget over $15,000

Gold Leaf Award
Category: Annual Report - Printed - Budget over $15,000
Entry: Vail Health Magazine
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager


Annual Report: Online

Silver Leaf Award
Category: Annual Report - Online
Entry: Making Colorado a Healthier and a Safer Place to Work
Entrant: Pinnacol Assurance
Team:
Suzi Stolte - AVP of Communications and PR
Kim Singer - Director of Communications
Corinne Mahoney - Senior Communications Specialist

Silver Leaf Award
Category: Annual Report - Online
Entry: Colorado Health Institute 2012 Annual Report – Online
Entrant: Colorado Health Institute
Team:
Brian Clark - Manager of Creative Services
Deborah Goeken - Sr. Director Operations Communications

Bronze Leaf Award
Category: Annual Report - Online
Entry: 2012 Annual Report
Entrant: Colorado Coalition for the Medically Underserved
Team:
Sarah Mapes - Director of Communications
Joe Sammen - Director of Community Initiatives
Aubrey Hill - Director of Health Systems Change
Gretchen Hammer - Executive Director
Denali Johnson - Project Associate


Collateral: Under $10,000

Silver Leaf Award
Category: Collateral - Budget under $10,000
Entry: HealthWorks by Kaiser Permanente New Client Onboarding Kit
Entrant: Communications Strategy Group
Client: HealthWorks by Kaiser Permanente
Team:
Molly Koch - Account Executive, CSG
Yancy Ammons - Advertising & Marketing Consultant, KPCO
Shannon Fern - Practice Director, CSG
Christina Torizzo - Senior Workforce Health Consultant, KPCO

Silver Leaf Award
Category: Collateral - Budget under $10,000
Entry: The Choices You Want. The Benefits You Need. The Control You Deserve.
Entrant: Rocky Mountain Health Plans
Team:
Patsy Miracle - Graphic designer
Jennifer Hobbs - Marketing Communications Specialist

Bronze Leaf Award
Category: Collateral - Budget under $10,000
Entry: Memorial Hopsital, University of Colorado Health Impact Report
Entrant: University of Colorado Health
Team:
Team Effort - Communications and Marketing Department


Collateral: Over $10,000

Silver Leaf Award
Category: Collateral - Budget over $10,000
Entry: Porter Adventist Hospital Mammogram Direct Mail
Entrant: Fredericks Design for Porter Adventist Hospital
Client:
Team:
Jennifer Fredericks - CEO and Owner Fredericks Design
Michele Bergh - Group Director of Strategic Marketing

Bronze Leaf Award
Category: Collateral - Budget over $10,000
Entry: Mitroflow Valsalva Conduit Collateral System
Entrant: Armada Medical Marketing
Client: Sorin Group
Team:
Matt Kramer - Account Manager
Jim Koehler - Copywriter
Allison Phipps - Graphic designer
Julie Schlegelmilch - Partner and Vice President, Client Servi
Nick Mastin - Production Manager, Armada Medical

Bronze Leaf Award
Category: Collateral - Budget over $10,000
Entry: Women's Healthcare Services
Entrant: St. Mary's Hospital & Regional Medical Center
Team:


Communication Program: Internal

Gold Leaf Award
Category: Communication Program - Internal
Entry: Take the Survey! Take, take the survey!
Entrant: Children's Hospital Colorado
Team:
Elizabeth Fowler - Graphic designer
Lizzie Costello - Writer

Gold Leaf Award
Category: Communication Program - Internal
Entry: Journey 4th - University of Colorado Hospital RN Survey Campaign
Entrant: University of Colorado Health
Team:
Abby Kolich - Marketing Coordinator/Graphic Designer

Silver Leaf Award
Category: Communication Program - Internal
Entry: What's the buzz? People Pulse annual survey measures employee opinions
Entrant: Kaiser Permanente Colorado


Communication Program: External

Gold Leaf Award
Category: Communication Program - External
Entry: Immunize for Good
Entrant: Colorado Children's Immunization Coalition
Team:
Meredith Kersten - Communications Manager
Stephanie Wasserman - Executive Director

Gold Leaf Award
Category: Communication Program - External
Entry: Kohl's Shaken Baby Syndrome Prevention 2013 Campaign
Entrant: Children's Hospital Colorado
Team:
Antonia Chiesa - Attending, Kempe Child Protection Team
Kacy Wolf - Graphic designer
Janelle Aune - Marketing Communications Manager
Angie Flack - Marketing Specialist
Abby Waldbaum - Research and Prevention Coordinator

Silver Leaf Award
Category: Communication Program - External
Entry: HopeWest Kids (Child & Teen Grief Program)
Entrant: HopeWest (Hospice & Palliative Care of Western Co
Team:
Marketing Department -
Development Department –


Communication Program: Internal and External

Gold Leaf Award
Category: Communication Program - Internal and External
Entry: Kaiser Permanente: 2012 Million Hearts Hypertension Control Champion
Entrant: Kaiser Permanente
Team:
Communications Team - Kaiser Permanente

Silver Leaf Award
Category: Communication Program - Internal and External
Entry: Epic Launch Communication
Entrant: University of Colorado Health
Team:
Brian Kelley - Graphic designer
Gary Kimsey - Marketing & Public Relations Strategist
Dave Rizzotto - Marketing & Public Relations Strategist
Nicole Caputo - Marketing & Public Relations Strategist
Kelly Tracer - Marketing & Public Relations Strategist
Jill Clark - Marketing & Public Relations Strategist
Kim Vecchio - Marketing & Public Relations Strategist
Randi Freeman - Marketing & Public Relations Strategist
Kory Swanson - Marketing Director
Jared Houghton - Marketing Intern


Community Relations: One-Time

Gold Leaf Award
Category: Community Relations - One-time
Entry: The Gift of Life: Donor Alliance spreads holiday cheer and lifesaving message at the Parade of Lights
Entrant: Donor Alliance
Team:
Jennifer Moe - Communications Outreach Coordinator
Kathryn Cicerchi - Community Relations Coordinator
Danielle Percival - Community Relations Coordinator
Andrea Smith - Director of Communications/PR
Erin Dolin - PR Specialist--The Fletcher Group
Ashlee Dixon - Volunteer & Special Events Coordinator

Silver Leaf Award
Category: Community Relations - One-time
Entry: Colorado Get Movin’ Challenge
Entrant: GroundFloor Media
Client: LiveWell Colorado
Team:
Becky Grupe - Director of Community Relations
Ramonna Robinson - President
Caren Baginski - Social Media Coordinator
Alexis Anderson - Sr. Comms. Dir./Social Media Strategist
Barb Jones - Sr. Director of Communications
Shawna Golden - Sr. Director of Communications
Tracy Faigin Boyle - VP of Marketing & Communications

Bronze Leaf Award
Category: Community Relations - One-time
Entry: Is Our Community on the Right Path? Planning & Preparing for the Affordable Care Act
Entrant: Colorado Coalition for the Medically Underserved
Team:
Sarah Mapes - Director of Communications
Joe Sammen - Director of Community Initiatives
Gretchen Hammer - Executive Director


Community Relations: Ongoing

Gold Leaf Award
Category: Community Relations - Ongoing
Entry: Advocates for Life: A Volunteer Program
Entrant: Donor Alliance
Team:
Ashlee Dixon - Volunteer & Special Events Coordinator

Silver Leaf Award
Category: Community Relations - Ongoing
Entry: The Pink Life Saver mobile mammography
Entrant: University of Colorado Health
Client: University of Colorado Hospital
Team:
Rick Plummer - Marketing Strategist

Silver Leaf Award
Category: Community Relations - Ongoing
Entry: March MAN-ness
Entrant: University of Colorado Health
Team:
Kory Swanson - Director of Communications and Marketing
Kyle Stopperan - Graphic designer
Nicole Caputo - Marketing & Public Relations Strategist
Kim Vecchio - Marketing Strategist
Dave Rizzotto - Marketing Strategist
Randi Freeman - Marketing Strategist
Kelly Tracer - Media Relations Specialist


Community Relations: Diversity & Health Disparities
No winners


Event: Small

Gold Leaf Award
Category: Event - Small (up to 200 attendees)
Entry: Colorado's Bilingual Conference on Construction Safety
Entrant: Pinnacol Assurance
Team:
Jim McMillen - Director of Safety Services
Laura Weddingfeld - Events Manager
Collin Conaway - Sr. Communications Specialist

Bronze Leaf Award
Category: Event - Small (up to 200 attendees)
Entry: Eating Recovery Center 3rd Annual Alumni Retreat
Entrant: Eating Recovery Center
Team:
Pam Cleland, MS, LPC - Aftercare/Alumni Manager
Julie Holland, MHS, CEDS - Chief Marketing Officer
Cindy Pikus, PhD - Clinical Director of Adult Services
Bonnie Brennan, MA, LPC - Clinical Director, Adult PHP
Karen Trevithick, PsyD, CEDS - Clinical Director, Outpatient Services
Katie Walters - Family Days Coordinator/Patient Advocate

Bronze Leaf Award
Category: Event - Small (up to 200 attendees)
Entry: Colorado Health Institute Tenth Anniversary Celebration
Entrant: Colorado Health Institute
Team:
Michele Lueck - CEO/President
Tim Dunbar - Director of Finance and Administration
Brian Clark - Manager of Creative Services
Anna Vigran - Sr. Analyst and Communications Specialis
Deborah Goeken - Sr. Director OperationsCommunications


Event: Medium

Gold Leaf Award
Category: Event - Medium (201 to 2,499 attendees)
Entry: Pink Vail 2013 – Shaw Regional Cancer Center
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager

Silver Leaf Award
Category: Event - Medium (201 to 2,499 attendees)
Entry: “Blending” Wellness and Fun at Bike to Work Day
Entrant: Linhart Public Relations
Client: UnitedHealthcare
Team:
Ashley Frost - Account Associate
Courtney Brunkow - Account Associate
Quinn Kelsey - Senior Account Executive

Silver Leaf Award
Category: Event - Medium (201 to 2,499 attendees)
Entry: Go Red for Women event
Entrant: St. Mary's Hospital & Regional Medical Center
Team:
Lisa Smith - Graphic designer
Melissa Trottier - Graphic designer
Kim Williams - PR/Marketing director
Deborah Dawes - Writer


Event: Large

Silver Leaf Award
Category: Event - Large (2,500+ attendees)
Entry: Changing Hearts and Minds
Entrant: Armada Medical Marketing
Client: Atherotech Diagnostics Lab
Team:
Matt Kramer - Account Manager
Micki Sievwright - Senior Public Relations Account Manager
Dan Snyders - Vice President of PR

Bronze Leaf Award
Category: Event - Large (2,500+ attendees)
Entry: Kaiser Permanente's First State-of-the-Region Meeting, January 2013
Entrant: Kaiser Permanente
Team:
Judy Cara - Manager of Corporate Communications
Tressa Colalancia - Senior Communications Consultant


Media Relations: Proactive Story Placement

Silver Leaf Award
Category: Media Relations - Proactive story placements
Entry: Defending the Medicaid Provider Fee
Entrant: Colorado Hospital Association
Team:
Melissa Phillips - CHA Health Care Writer
Julian Kesner - CHA VP Communications & Media Relations

Silver Leaf Award
Category: Media Relations - Proactive story placements
Entry: Media Relations Efforts for Binge Eating Disorder’s Addition to the DSM
Entrant: Communications Strategy Group
Client: Eating Recovery Center
Team:
Molly Koch - Account Executive, CSG
Lisa Diaz - Marketing Analytics Director, ERC
Shannon Fern - Practice Director, CSG

Silver Leaf Award
Category: Media Relations - Proactive story placements
Entry: Driving Participants to the Mammothon through Effective Media Relations
Entrant: Armada Medical Marketing
Client: Radiology Associates of Hartford
Team:
Micki Sievwright - Director of Social Media
Sara Ross - Public Relations Account Manager
Dan Snyders - Vice President of PR


Media Relations: Crisis Communications
No winners


New Media

Gold Leaf Award
Category: New Media
Entry: Organ, Eye & Tissue Donation and Transplantation in Colorado & Wyoming: An Infographic
Entrant: Donor Alliance
Team:
Kathryn Cicerchi - Community Relations Coordinator
Andrea Smith - Director of Communications/PR
Erin Dolin - PR Specialist--The Fletcher Group

Gold Leaf Award
Category: New Media
Entry: Health Perspectives Infographic Series
Entrant: Colorado Coalition for the Medically Underserved
Team:
Sarah Mapes - Director of Communications
Joe Sammen - Director of Community Initiatives
Aubrey Hill - Director of Health Systems Change
Gretchen Hammer - Executive Director
Jess Meyer - Project Assistant
Denali Johnson - Project Associate


Newsletter: Printed

Bronze Leaf Award
Category: Newsletter - Printed
Entry: Porter Adventist Hospital Vibrant Newsletter
Entrant: Clementine and Porter Adventist Hospital
Team:
Michele Bergh - Group Director of Strategic Marketing

Newsletter: Electronic

Silver Leaf Award
Category: Newsletter - Electronic
Entry: Vail Health Electronic Newsletter
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager

Silver Leaf Award
Category: Newsletter - Electronic
Entry: Memorial Insider
Entrant: University of Colorado Health
Team:
Brian Newsome - Director of Communications and Marketing
Melissa Blevins - Marketing Communications Specialist
Erin Emery - Sr. Communications Specialist
Chris "Swanie" Swanson - Sr. Web Specialist

Bronze Leaf Award
Category: Newsletter - Electronic
Entry: Summit Club Exclusive
Entrant: Kaiser Permanente
Team:


Observance

Gold Leaf Award
Category: Observance
Entry: Donor Alliance Observes National Donate Life Month
Entrant: Donor Alliance
Team:
Jennifer Moe - Communications Outreach Coordinator
Danielle Percival - Community Relations Coordinator
Kathryn Cicerchi - Community Relations Coordinator
Andrea Smith - Director of Communications/PR
Erin Dolin - PR Specialist--The Fletcher Group
Ashlee Dixon - Volunteer & Special Events Coordinator

Gold Leaf Award
Category: Observance
Entry: 1+1=LIFE Campaign
Entrant: American Transplant Foundation
Team:
Jenny Thompson - Communications & Events Coordinator
Anastasia Darwish - Executive Director

Gold Leaf Award
Category: Observance
Entry: Children’s Hospital Colorado: Integrated Approach Raises Awareness of Eating Disorders
Entrant: GroundFloor Media
Client: Children's Hospital Colorado
Team:
Melissa Vizcarra - Media Relations Coordinator
Natalie Goldstein - Media Relations Manager
Elizabeth Whitehead - Media Relations Specialist
Amanda Brannum - Sr. Director of Communications
Carissa McCabe - Sr. Director of Communications
Amy Moynihan - Sr. Director of Communications
Matt Stone - Sr. Director of SEO & Digital Strategy
Brooke Flower - Sr. Web Content Specialist
Jennifer Messina - Web Marketing Manager


Presentation: Video

Gold Leaf Award
Category: Presentation - Video
Entry: What to expect from your surgery at Children's Hospital Colorado
Entrant: Children's Hospital Colorado
Team:
Brianne Newman - Child Life Specialist
Scott Dressel-Martin - Videographer
Lizzie Costello - Writer

Gold Leaf Award
Category: Presentation - Video
Entry: Steven McDonald: A Hero Rebuilt
Entrant: Craig Hospital
Team:
Jake Manley - Digital Marketing and Media Services Mgr
Brian Malone - Owner/Producer - Malone Media

Bronze Leaf Award
Category: Presentation - Video
Entry: Redefining Possible
Entrant: Craig Hospital
Team:
Kayla Lawson - Digital Media Specialist
Jessie Van Gundel - Media Production Specialist
Michele Hunt - Medical Illustrator


Presentation: Other

Silver Leaf Award
Category: Presentation - Other
Entry: Leveraging a Media Audit to Demonstrate Impact of Media Relations
Entrant: GroundFloor Media
Client: Children's Hospital Colorado
Team:
Becky Swepston - Media Planner & Buyer
Melissa Vizcarra - Media Relations Coordinator
Natalie Goldstein - Media Relations Manager
Elizabeth Whitehead - Media Relations Specialist
Amanda Brannum - Sr. Director of Communications
Carissa McCabe - Sr. Director of Communications
Amy Moynihan - Sr. Director of Communications


Public Affairs

Gold Leaf Award
Category: Public Affairs - NEW!
Entry: Medicaid: Expanding Care for Colorado
Entrant: Colorado Hospital Association
Team:
Melissa Phillips - CHA Health Care Writer
Julian Kesner - CHA VP Communications & Media Relations
Susan Morrissey - Principal (SE2)

Gold Leaf Award
Category: Public Affairs
Entry: Hot Issues in Health Care Conference
Entrant: Colorado Health Institute
Team:
Megan Lane - Director of Legislative Services

Silver Leaf Award
Category: Public Affairs
Entry: Medicaid Matters Education Campaign
Entrant: Colorado Children's Campaign
Team:
Tara Manthey - CCC Director of Communications
Cody Belzley - CCC VP of Health Initiatives
Sarah Mapes - CCMU Director of Communications
Gretchen Hammer - CCMU Executive Director


Social Media: Facebook

Silver Leaf Award
Category: Social Media - Facebook
Entry: Porter Adventist Hospital Facebook Page
Entrant: Fredericks Design for Porter Adventist Hospital
Team:
Michele Bergh - Group Director of Strategic Marketing
Tim Shonsey - Manager of Marketing and Media Relations

Silver Leaf Award
Category: Social Media - Facebook
Entry: Grand Slam Grins - Facebook and Sports Sponsorship Integration
Entrant: Delta Dental of Colorado
Client: Delta Dental of Iowa
Team:
Lisa Konen - Director of Social Media
Leah Martinez - Social Media Analyst

Bronze Leaf Award
Category: Social Media - Facebook
Entry: Lupus Colorado Facebook Page - Social Media
Entrant: Lupus Colorado
Team:
Debbie Lynch - CEO/Founder
Michelle Ancell - Communications specialist


Social Media: Twitter

Silver Leaf Award
Category: Social Media - Twitter
Entry: Tweeting to a Physician Network
Entrant: Armada Medical Marketing
Client: Atherotech Diagnostics Lab
Team:
Micki Sievwright - Director of Social Media
Kaila Przymus - Social Media Account Coordinator


Social Media: Blog

Gold Leaf Award
Category: Social Media - Blog
Entry: Colorado Coalition for the Medically Underserved's Blog
Entrant: Colorado Coalition for the Medically Underserved
Team:
Sarah Mapes - Director of Communications
Joe Sammen - Director of Community Initiatives
Aubrey Hill - Director of Health Systems Change
Gretchen Hammer - Executive Director
Jess Meyer - Project Assistant
Denali Johnson - Project Associate

Bronze Leaf Award
Category: Social Media - Blog
Entry: Porter Adventist Hospital Blog
Entrant: Fredericks Design for Porter Adventist Hospital
Team:
Michele Bergh - Group Director of Strategic Marketing
Tim Shonsey - Manager of Marketing and Media Relations

Bronze Leaf Award
Category: Social Media - Blog
Entry: Physician Blogger--Dr. Joyce Gottesfeld, Kaiser Permanente
Entrant: Kaiser Permanente
Team:
Sean Marchant - Communications Consultant
Public Relations And Digital Media Team - Kaiser Permanente
Dr. Joyce Gottesfeld - Kaiser Permanente OB/GYN Physician


Social Media: Other

Gold Leaf Award
Category: Social Media - Other Social Medium
Entry: Building Brand Awareness and Improving Oral Health Through Pinterest
Entrant: Delta Dental of Colorado
Team:
Lisa Konen - Director of Social Media
Heather Horsey - Social Media Analyst
Leah Martinez - Social Media Analyst

Bronze Leaf Award
Category: Social Media - Other Social Medium
Entry: Broadcasting Breast Cancer Awareness on YouTube
Entrant: Armada Medical Marketing
Client: Radiology Associates of Hartford
Team:
Micki Sievwright - Director of Social Media
Allison Phipps - Graphic designer
Kaila Przymus - Social Media Account Coordinator


Social Media: Integrated Campaign

Bronze Leaf Award
Category: Social Media - Integrated Social Media Campaign
Entry: Click it or ticket social media campaign
Entrant: University of Colorado Health
Client: University of Colorado Health
Team:
Brian Kelly - Graphic designer
Dave Rizzotto - Marketing Strategist
Nicole Caputo - Marketing Strategist
Jill Clark - Marketing Strategist


Website under $15,000

Bronze Leaf Award
Category: Website - Budget under $15,000
Entry: Healthy Transitions Colorado Website www.healthytransitionscolorado.org
Entrant: Center for Improving Value in Health Care
Team:
Ann Kokish - Associate Director of LTC Services
Jolene Gurtis - Communications Manager
Andy Campbell - Consultant, Web Designer
Cari Frank - Director of Communications
Natalie Komp - Director of Governmental Affairs
Jen Dunn - Director of Programs
Cortney Green - Project Assistant
Anna Morris - Project Assistant, Patient Safety
Katie Lewandowski - Project Director of Patient Safety
Kristin Paulson - Senior Manager of Policy and Initiatives
Hilarea Amthauer - Senior Program Director
Kimberly Irby - Senior Project Director


Website $15,000-$35,000
No winners


Website over $35,000

Gold Leaf Award
Category: Website - Budget over $35,000
Entry: www.vvmc.com
Entrant: Vail Valley Medical Center
Team:
Lindsay Warner Hogan - Communications Manager
Michael Holton - Marketing Director
Christine Alberston - Marketing Events Manager
Kevin Heinz - Multimedia Marketing Manager
Emily Tamberino - Online Marketing Manager

Bronze Leaf Award
Category: Website - Budget over $35,000
Entry: Project Health Colorado Website
Entrant: The Colorado Trust
Team:
Maggie Frasure - Communications Officer
Scott Downes - Program Officer


Writing: Articles/Stories

Gold Leaf Award
Category: Writing - Articles/stories
Entry: Reaching Our Peak: Creating a Healthier Colorado
Entrant: Colorado Health Institute
Team:
Sara Schmitt - Director of Community Health Policy
Cliff Foster - Editor
Brian Clark - Manager of Creative Services

Silver Leaf Award
Category: Writing - Articles/stories
Entry: Colorado: A Picture of Health
Entrant: Colorado Health Institute
Team:
Michele Lueck - CEO/President
Brian Clark - Manager of Creative Services
Deborah Goeken - Sr. Director Operations/Communications

Bronze Leaf Award
Category: Writing - Articles/stories
Entry: Denver Post YourHub Article Celebrating Donor Mother
Entrant: Donor Alliance
Team:
Andrea Smith - Director of Communications/PR
Erin Dolin - PR Specialist, The Fletcher Group


Writing: Speeches/Editorials
No winners

Writing: Sales/Marketing Material

Bronze Leaf Award
Category: Writing - Sales/marketing material
Entry: From Manuscript to Medical Marketing
Entrant: Armada Medical Marketing
Client: Atherotech Diagnostics Lab
Team:
Matt Kramer - Account Manager
Micki Sievwright - Senior Public Relations Account Manager
Dan Snyders - Vice President of PR


Writing for Online Distribution

Silver Leaf Award
Category: Writing - Writing for online distribution
Entry: Living with Lupus -- A Blog for Lupus Colorado
Entrant: Carie Sherman Communications LLC
Client: Lupus Colorado
Team:
Michelle Ancell - Communications Consultant
Debbie Lynch - Executive Director
Carie Sherman – Writer


Potpourri

Gold Leaf Award
Category: Potpourri
Entry: Envisioning Waiting Rooms as Educational Exhibition Spaces
Entrant: Tri-County Health Department
Team:
Gary Sky - Creative Director
Eye Candy Graphics - Graphics Fabrication
RNL Architects - Space Planners / Architects

 

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Past Winners

2012 Gold Leaf Winners

2011 Gold Leaf Winners

2010 Gold Leaf Winners

2009 Gold Leaf Winners

2008 Gold Leaf Winners