Categories
#1 Advertising: Recognizes the best communication of products or services through the various advertising mediums. Entries will be judged on the effectiveness of the communication, cohesiveness of the campaigAdvertising: Recognizes the best communication of products or services through the various advertising mediums. Entries will be judged on the effectiveness of the communication, cohesiveness of the campaign, overall content, and design and layout.
(A) Single Print Ad
(B) Broadcast
(C) Outdoor/Transit
(D) Print Campaign
(E) Multimedia Campaign
#2 Collateral: Recognizes the best collection of publications used to support the sales of a product or service, including but not limited to brochures, white papers, product data sheets, etc. Entries will be judged on the effectiveness of the communication, overall content, and design and layout.
(A) Budget under $10,000
(B) Budget over $10,000
#3 Annual Report: Recognizes the best annual report published for 2007. Entries will be judged on effectiveness of communicating the organizations accomplishments, overall content, writing style and quality, and design and layout.
(A) Budget under $10,000
(B) Budget over $10,000
#4 Communication Programs: Recognizes the best full campaign for any project, which may include collateral, advertisements, and media relations components. Entries will be judged on effectiveness of communication, the cohesiveness of the campaign, overall content, and design and layout.
(A) Internal
(B) External
(C) Internal and External
#5 Community Relations: Recognizes the best community programs, special events, or campaigns. Entries will be judged on reach, creativity, and effectiveness of the program.
(A) One-Time
(B) Ongoing
#6 Media Relations: Recognizes the best management of internal and external communications. Entries will be judged on the quantity and quality of story placements and the effectiveness of communication.
(A) Proactive story placements
(B) Crisis Communications
#7 Website: Recognizes the best internal and external website. Entries will be judged on the effective use of the medium, technical quality/navigation, editorial content, ease of use, and creativity. Submissions must include a website URL and temporary password if site has restricted content.
(A) Intranet
(B) Internet
#8 Presentation: Recognizes the best presentation of an organization’s products and services. Entries will be judged on the effectiveness and creativity of the medium and the overall content.
(A) Video
(B) Other
#9 Writing: Recognizes the best single feature article appearing in a publication, as well as the best speech or editorial. Entries will be judged on the clarity of voice, writing quality/style, conciseness of message, and effectiveness in meeting the stated objective of the piece.
(A) Articles/Stories/Editorials
(B) Speeches
#10 Newsletters: Recognizes the best newsletters, published at least three times per year. Entries will be judged on the overall content, effectiveness of the communication, writing style and quality, and design and layout.
(A) Printed
(B) Electronic
#11 New Media: Recognizes communications programs, vehicles, and formats that show innovation in communication. Entries in this category may employ new and emerging communication vehicles or new and innovative usage of existing technologies. Examples of possible entries include online communities, social networking sites, blogs, etc. Entries will be judged on the overall content, strategic use of technology, overall effectiveness, and audience reach and innovation. Submissions must include electronic PDFs of the communications materials. URLs and temporary passwords may be submitted if applicable.