Judging
A panel of judges representing hospital, nonprofit organizations, marketing, and public relations professionals scored each entry based on the category specific requirements and the following submission requirements:
- Planning/Goals of Project
- Implementation of Project
- Results/Evaluation of Project
Awards were only given to those entries meeting the scoring criteria, and no more than three awards were given per category.
2008 Judges
Mistie Stevens, Vice President, Fleishman-Hillard
Mistie Stevens is a vice president with Fleishman-Hillard International Communications and specializes in healthcare communications. She has a personal passion for issues that affect public health. Ms. Stevens has led signature campaigns in the areas of infectious disease, teen pregnancy, pandemic preparedness, multiple sclerosis, and breast cancer, among others, for industry, government, and non-profit clients. Her work has led to multiple industry awards including three Silver Anvils from the Public Relations Society of America and one PRWeek Award from PRWeek, the "Oscars" of the PR Industry.
Tom Garrity, President, The Garrity Group
Tom Garrity is the President of The Garrity Group Public Relations. The Albuquerque, NM firm specializes in issue management, public affairs, and media relations. Since 1994, his firm has served several clients in the healthcare industry including Albuquerque Health Partners (the largest independent physician practice in the Southwest United States, Presbyterian Healthcare Services, New Mexico Department of Health, and HealthFirst.
Lora Louise Broady, Professor of Applied Communications, University of Denver
Lora Louise Broady has been marketing new technologies for over 20 years, specializing in the telecommunications and financial services industries. She holds an MBA degree from Dartmouth College's Amos Tuck School and a BA degree from The Colorado College. She developed new media applications and Internet properties for USWest/Qwest, marketed video conferencing technologies in Silicon Valley, and initiated and managed the Internet Marketing department at INVESCO Funds Group. She currently is a Professor of Applied Communications at the University of Denver and is a marketing management consultant specializing in new product development and business process reengineering.
Steve Sander, Director of Strategic Marketing, City of Denver
Steve Sander is the Director of Strategic Marketing for the City of Denver. In his role, Mr. Sander directs the overall marketing strategies for the City and its agencies as well as provides senior level consulting on a wide variety of communication and branding issues. In his 25 years, he has extensive experience working with a variety of large local and national consumer and non-profit marketing campaigns. He is one of the most respected advertising professionals in the Rocky Mountain region and was named the 2002 Ad Pro of the year by the Denver Advertising Federation.
Laura Signaigo, Director of Marketing, Communications, and Media Relations, Saint Louis University Hospital
Laura Signaigo is the Director of Marketing, Communications, and Media Relations at Saint Louis University Hospital. With extensive experience in both business-to-business and business-to-consumer marketing and public relations strategy, Signaigo has an eclectic background in a variety of industries including healthcare, sports entertainment, travel and tourism, and private business development. Under her direction,
Cynthia Ziegler, Marketing and Business Development Consultant
Cynthia Barnett Zeigler is an independent marketing and business development consultant. She has been providing integrated marketing and strategic business development support to the healthcare and telecommunications industries since 1989. Cynthia has extensive experience creating and implementing marketing, business development, public relations and client relations programs to support the business goals of healthcare and telecommunications firms. Among other services, she assists clients with strategic planning, branding, advertising, copywriting, public relations, market research, and special events. Cynthia is a member of the Society of Healthcare Strategy and Development and serves as President of Women in Cable and Telecommunications and Secretary for Cable Television Administration and Marketing.