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Posted 5/21/2010

Executive Director of Communications - Via Christi Health

Position

Purpose: To enhance the reputation and brand position of Via Christi Health in the minds of its key stakeholders.

· Lead process that advises VP of Planning and Marketing and senior leadership in the development of communication strategy and communication plans for all VCH ministries. Lead and oversee execution of strategic and action plans for VC ministries with direct line responsibility

· Manage communication functions and staff to include: Public Relations (Media Relations/Community Relations), Internal Communications and Publications

· Support of Vice President and Sr. Vice President interface with the Office of the President and SVPs at VCH and presidents at the various ministries

· Oversee written communications and other communication vehicles to assure the

highest quality and consistency with VCH brand

· Collaborate with VCH Marketing Executive Director, Brand Center and Web Development working as a team to develop and implement the VCH Communications & Marketing Plan

· Interface with media contacts and other community stakeholders

Key Responsibilities:

· Provides expertise in strategic communications which recommends the strategy, plan, key vehicles in reaching target audiences, implementation and measurable evaluation

· Leads the transformation of communications into the digital realm. Advances the VCH practice and staff to be current, fresh and effective in reaching key stakeholders in effective ways

· Builds the VCH brand image/reputation and strategic positioning in the minds of key stakeholders. Delivers results on “share of voice” for stakeholder awareness and other desired VCH positioning goals such as “high quality”, “transformation”. Results should also measure stakeholder’s perception/attitudes of VCH’s reputation/image

· Leads internal and external communication staff and outside supports. Oversees written communications, shapes and maintains a strategic and consistent VCH voice

· Actively participates and contributes to a team model with the VP o f Planning and leaders in Marketing, Brand and Web

· Operates in a customer service model serving internal clients specifically executive, clinical and business leaders in the ministries

· Directly supervises two Public Relations/Communication Directors and other 4.5 other staff members. Indirectly supervises and supports other ministry communication leaders

Knowledge, Skills, and Abilities:

15+ years experience in management of Communications, Public Relations or related field. Health system experience, writing skills, master’s degree and digital experience preferred

Proven experience in creation and development of communications plans, strategies and deliverables in conjunction with marketing, advertising and web-based functions

Understanding of the processes related to media relations, community relations, and digital and non-digital communication vehicles for both internal and external target audiences

History of hands-on creation in communication output

Experience of working in a large, multi-level organization

Experience in leadership and management of communication leaders and staff

Ability to command respect and confidence of both internal and external staff

Knowledge, Skills, and Abilities: (continued)

Proven, experienced communicator and presenter
Ability to effectively handle multiple assignments simultaneously and lead growth
Ability to manage challenging situations

A passion and commitment to work hard to deliver the most compelling, effective and results based messaging

Organization:

Via Christi Health‘s rich history of serving the people of Kansas and the surrounding region dates back more than 100 years to the healing ministries of our founding congregations. Today, Via Christi Health is the largest provider of health care services in Kansas. We serve Kansas and northeast Oklahoma through our 10 owned or co-owned medical centers, 12 senior services communities and programs and our retail (home-based) and outpatient services.

In FY 2009, Via Christi Health provided $78.1 million in benefit to the communities we serve. This includes $39.7 million in charity care and $18.9 million in unpaid costs of Medicaid services provided. Our health system employs more than 9,000 and, in FY 2009, generated $989 million in revenue.

Via Christi Health is affiliated with the Marian Health System and Ascension Health.

Contact

For more information, contact search consultants Stephen E. Snodgrass or William M. Wood of Wood-Snodgrass, Inc. at (913) 681-2200 or (800) 207-1958. To make an application, send resume and salary history in confidence to Wood-Snodgrass, Inc, 12980 Metcalf Avenue, Suite 130, Overland Park, KS 66213, or e-mail to steve@woodsnodgrass.com or bill@woodsnodgrass.com.

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Executive Director of Marketing - Via Christi Health

The Position

PURPOSE: To advance the business objectives of Via Christi Health

Summary:

· Lead process that advises VP of Planning and Marketing and senior leadership in the development of marketing strategy and plans for all VCH ministries. Lead and oversee execution of strategic and action plans for VCH ministries with direct line responsibility

· Collaborate with VP Planning/Marketing and VCH Communications Executive Director, Brand Center and Web Development to develop and implement the VCH Communications & Marketing Plan

· Manage marketing functions to include: market research, market planning, advertising, customer service management (CRM) and other promotion and communication vehicles to advance VCH business objectives

· Interface with ministry executive, business and service line leaders to set and reach business targets

· Oversee of relationships with market research firms, advertising agencies, CRM and other consultants and vendors

Key Responsibilities:

· Develops and communicates the recommended VCH marketing strategy and supporting marketing plans for VCH and selected ministry and business units

· Leads staff and outside vendors to effectively implement the plan(s) and realize stated objectives and measured outcomes

· Builds the VCH brand and strategic positioning in the minds of key stakeholders

· Advances the practice of marketing (research, advertising, CRM, etc.) as well as the staff to stay current, fresh and effective

· Collaborates effectively with the Exec Director of Communications to develop, implement and achieve targets in the Communications & Marketing plan. Operates in a customer service model serving senior executives and business leaders in the ministries

· Directly supervises marketing team and other internal staff. Indirectly supervises and supports other ministry marketing leaders

Knowledge, Skills, and Abilities:

· 15+ years experience in management of Marketing. Health system and digital marketing experience preferred

Master’s degree in Marketing, Healthcare or related field
Proven experience in development of marketing plans, strategies and deliverables, preferable in conjunction with separate communications function
Proven experience in achieving business outcomes through marketing strategy and promotion
Experience of working in a large, multi-level organization, preferable healthcare
Experience in leadership and management of internal marketing leaders and staff as well as outside agencies and vendors
Ability to command respect and confidence of both internal and external staff
Proven, experienced communicator and presenter
Ability to effectively handle multiple assignments simultaneously and lead growth
Ability to manage challenging situations
A passion and commitment to work hard to deliver the most compelling, effective and results based messaging

The Organization:

Via Christi Health’s rich history of serving the people of Kansas and the surrounding region dates back more than 100 years to the healing ministries of our founding congregations. Today, Via Christi Health is the largest provider of health care services in Kansas. We serve Kansas and northeast Oklahoma through our 10 owned or co-owned medical centers, 12 senior services communities and programs and our retail (home-based) and outpatient services.

In FY 2009 Via Christ Health provided $88.1 million in benefit to the communities we serve. This includes $39.7 million in charity care and $18.9 million in unpaid costs of Medicaid services provided. Our health system employs more than 9,000 and, in FY 2009, generated $989 million in revenue.

Via Christ Health is affiliated with the Marian Health System and Ascension Health.

Contact